VIDEO IS KING: USING VIDEO TO BUILD YOUR KINGDOM
Unfortunately, we can’t all be Leonardo DiCaprio. But in the business world, you have to start thinking like a king to expand your kingdom. Video is king when it comes to building up your business!
We already know that video is the best way to increase engagement in the world of social media, but what about for other parts of your brand? It turns out, it does the same thing in all other forms of business communication!
Think about your email inbox. In a world where you can check your email fifteen times a day and still get new mail every single time, who really reads every email they get? Or even opens them all? Not very many. Similarly to your Facebook or Twitter account, you have to be able to capture your audience’s attention. You have to make it easy for them to justify having your emails or newsletters take up space in their inbox.
Incorporating video is a fantastic way to make sure that people are reading what you’re sending out into the world.
Not only does video make sure that your consumers are consuming more, if you do it correctly, it almost guarantees an increase in the traffic on your website. According to a survey by CISCO, incorporating video into your website and ads increases organic traffic from search engines by 157%.
You don’t have to be creating Oscar-worthy films, either. Simple (free!) apps like Boomerang and Hyperlapse make it easy to create brand-focused video content just from your phone. However, your videos don’t have to/shouldn’t just be brand focused. Feed Your Monsters is an easy way to add video into all aspects of your business communications, giving you high quality videos that create a unique type of bond with your audience, while using video to engage with them.
More revenue, more email click throughs, and more website traffic? Just by using video? Sorry Leo, video is the King of the World!